Kim Kardashian and other celebrities accused of cryptocurrency 

"pump and unload" Celebrities Kim Kardashian, former  NBA star Paul

 Pierce and boxer Floyd Mayweather used their fame to hype a brand new

 cryptocurrency as part of a bigger scheme to defraud investors even

profiting for themselves, a lawsuit filed in California alleges.

Lawyers filed a category-motion lawsuit on January 7 that 

claims the trio acted as celebrity endorsers of EthereumMax,

or EMAX, which was pitched to investors as a disruptive new cryptocurrency. But

those endorsements were a ruse through EthereumMax's creators to